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Metallic ribbons provide benefits to retail product packaging. Their shiny reflections present visual aesthetics to the product while also packaging products that may symbolize high quality or a luxury product. Retailers are challenged to be competitive in the given market and can strive to do this with creative packaging and clever use of metallic ribbons. By employing metallic ribbons, retailers can grab the attention they need to drive sales, and can enhance their customer base and sales, while boosting customer reliability and satisfaction.